AAA Life Insurance wanted to create a name for themselves in the congested sector of life insurance. While being associated with the well-known name of AAA is beneficial, life insurance isn’t typically a product associated with the brand. We changed this by giving AAA Life Insurance their own brand identity, created social media channels with unique content, and created product videos. Organic and paid content let us connect and educate current and prospective audiences.
CD: Christine Keillor
Copywriter: Kyle Duda