THE ULTIMATE LOVE STORY
In a world of German engineering and Japanese robotics, Alfa Romeo is designed with passion, arousing lines, and an athletic soul. For the launch of Alfa Romeo’s first SUV, the Stelvio, we communicated to consumers through storytelling and emotional appeal. We paralleled a love story between a couple, who have also invested love into their vintage Alfa Romeo Stradale and new Alfa Romeo Stelvio. We wanted to get across that the vehicle brand represents soulful driving and modern luxury.
ACD: Jason Walker
Copywriter: Mary Flynn
Production: Cavalry
PRECISION VS. PRECISION
The one true component that professional golfers share with professional drivers is precision. For Alfa Romeo, a global sponsor of the 2017 Presidents Cup, we decided to create social videos to show how four principals; precision, control, aerodynamics, and speed; demonstrate the similarities of two contrasting disciplines.
ACD: Jason Walker
Copywriter: Mary Flynn
Producer: JB Carlin