Italian luxury with a racing heritage, Alfa Romeo is a niche vehicle brand in the FCA lineup. Designing social content with this audience in mind, video, photography, and social posts have an intimate theme with polished stylistic details.
ACD: Jason Walker
Copywriter: Mary Flynn
PRECISION VS. PRECISION
The one true component that professional golfers share with professional drivers is precision. For Alfa Romeo, a global sponsor of the 2017 Presidents Cup, we decided to create social videos to show how four principals; precision, control, aerodynamics, and speed; demonstrate the similarities of two contrasting disciplines.
Producer: JB Carlin
THE ULTIMATE LOVE STORY
In a world of German engineering and Japanese robotics, Alfa Romeo is designed with passion, arousing lines, and an athletic soul. For the launch of Alfa Romeo’s first UV line vehicle, the Stelvio, we communicated to consumers through storytelling and emotional appeal. We paralleled a love story between a couple, who have also invested love into their vintage Alfa Romeo Stradale and new Alfa Romeo Stelvio. We wanted to get across that the vehicle brand represents soulful driving and modern luxury.
DREAMER, LOVER, LEADER | FACEBOOK CANVAS
To generate awareness and engagement with the Alfa Romeo Giulia, a CG experience was created within a Facebook canvas ad to put fans in the driver’s seat by allowing them to select a Giulia that matches their personality: dreamer, lover or leader. This canvas received a total of 16MM impressions.
CG & Production: Pluto
SOCIAL CONTENT TERRITORY | QUIZ
To encourage engagement, we put Alfa Romeo vehicles head to head and asked our fans to choose.