Italian luxury with a racing heritage, Alfa Romeo is a niche vehicle brand in the FCA lineup. Designing social content with this audience in mind, video, photography, and social posts have an intimate theme with polished stylistic details.

ACD: Jason Walker

Copywriter: Mary Flynn

PRECISION VS. PRECISION

The one true component that professional golfers share with professional drivers is precision. For Alfa Romeo, a global sponsor of the 2017 Presidents Cup, we decided to create social videos to show how four principals; precision, control, aerodynamics, and speed; demonstrate the similarities of two contrasting disciplines.

Producer: JB Carlin

THE ULTIMATE LOVE STORY

In a world of German engineering and Japanese robotics, Alfa Romeo is designed with passion, arousing lines, and an athletic soul. For the launch of Alfa Romeo’s first UV line vehicle, the Stelvio, we communicated to consumers through storytelling and emotional appeal. We paralleled a love story between a couple, who have also invested love into their vintage Alfa Romeo Stradale and new Alfa Romeo Stelvio. We wanted to get across that the vehicle brand represents soulful driving and modern luxury.

Production: Cavalry

DREAMER, LOVER, LEADER | FACEBOOK CANVAS

To generate awareness and engagement with the Alfa Romeo Giulia, a CG experience was created within a Facebook canvas ad to put fans in the driver’s seat by allowing them to select a Giulia that matches their personality: dreamer, lover or leader. This canvas received a total of 16MM impressions.

CG & Production: Pluto

SOCIAL CONTENT TERRITORY | QUIZ

To encourage engagement, we put Alfa Romeo vehicles head to head and asked our fans to choose.