As Chrysler’s newest brand ambassador, Kathryn Hahn was featured in a series of social videos showing that no one is super Mom or Dad. You can try but at the end of they day, sometimes you just need to shove your face full of brownies and hide in your Pacifica. These videos received 27MM impressions, 89K engagements, and 8.3MM video views.
AD: Bryan Lark
Copywriter: Mary Flynn
Producer: Michael Korbel
With the launch of the Pacifica S, Kathryn Hahn became the face of Chrysler for 2018. To socially support the existing broadcast spots, we created a series of content including cutdowns with lyric overlay, GIFs, memes and Instagram Stories to further the reach and resonate with our target audience.
Broadcast Agency: Doner